Total announces new authorized distributor for ELF lubricants in Myanmar
Singapore, December 10, 2020 - With the appointment of the automotive specialist, YHI Aung (Myanmar) Co Ltd, a subsidiary of YHI Corporation (Singapore) Pte Ltd, Total will strengthen its presence to better serve customers in Myanmar with ELF automotive lubricants.
"We are pleased to partner with YHI who enjoys close relationship with the automotive community, and has a wide distribution network." says Christine Richard, Vice President, Specialties & BtoB for the Asia Pacific and Middle Eastern region, Total Marketing Services.
This appointment demonstrates the strong confidence in the Myanmar market and is in line with Total's strategic commitment to get closer to its customers. "With this partnership, YHI keeps on embracing our strategy to ensure that we remain strong and efficient with long-term growth for all our stakeholders" says Richard Tay, Executive Chairman and Group Managing Director of YHI International, the holding company of the YHI Group. He adds: "We are confident that the high-quality ELF lubricants will complement our expansion plans in the automotive segment."
"Myanmar automotive lubricants market has grown by 65% over the past 5 years, driven by the growing demand from motorcycles, commercial vehicles and passenger car markets1. We are fully engaged to deliver innovative and responsible solutions to the Myanmar market and we look forward to strengthening this partnership" Christine Richard remarked.
1Source: YCP Solidiance
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About YHI International
YHI’s International presence spans across over 100 countries through its 32 subsidiaries and 2 associated companies located across Asia Pacific, North America and Europe. YHI distributes a diverse range of premium automotive products, which includes tyres, alloy wheels, energy solutions, buggy & utilities vehicles and other industrial products to more than 5,000 customers globally.
About Total in Myanmar
Our gas exploration operations in Myanmar date back to 1992, with the development of the Yadana gas field, which supplies local markets in Myanmar and Thailand.
We run a far-reaching social and economic development program both nationwide and locally, addressing communities living near the pipeline between Myanmar and Thailand. The program serves 40,000 people in 33 villages.
About the Marketing & Services division of Total
The Marketing & Services division of Total develops, and markets products primarily derived from crude oil, along with all of the associated services. Its 32,000 employees are present in 107 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 15,600 service stations in 71 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services has production sites all over the world, where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.