TotalEnergies Renews 3-year Sponsorship Contract with Li-Ning to further Strengthen the Development of Badminton Sport in China
Beijing, June 23, 2021
Beijing, June 23, 2021
Beijing, June 23, 2021- TotalEnergies and Li Ning announced a 3-year renewal of the successful partnership which was initiated in 2017. With this renewal, TotalEnergies will continue as the title sponsor of the “TotalEnergies Li-Ning Li Yongbo Cup 3V3 Badminton Tournament” which will be played in more than 20 cities every year across China.
The press conference ceremony held at the Beijing Li-Ning Center was witnessed by VIP dignitaries, including QIAN Wei, CO-CEO of Li-Ning (China) Sporting Goods Co Ltd, Ian LEPETIT, President of Total (China) Investment Co Ltd, Stephane DION, Managing Director of Total Lubricants (China) Co Ltd, and FU Haifeng, the champion of Badminton Olympic.
Commenting on this key milestone, Ian LEPETIT of TotalEnergies remarked: “TotalEnergies supports the development of badminton, a popular sport that is loved by millions of Chinese. Through our association with Li-Ning 3V3 Badminton since 2017, we are pleased to support the development of Chinese Badminton and advance the sport’s popularity in China. The distinctive attributes of badminton align with our brand promise in delivering best-in-class performance, precision, and innovation through our lubricants and mobility solutions.”
At the scene, Wei QIAN, CO-CEO of Li-Ning (China) Sporting Goods Co Ltd said, " Thanks to TotalEnergies' support for badminton and to the common desire of TotalEnergies and Li-Ning to promote badminton culture around the world, we have a close partnership that has lasted for 5 years. I think this cooperation will continue, because while we both promote the growth of this event, we are also taking action to convey the concept of fitness for all and the trendy attitude of sports life, this intimate cooperation has extraordinary significance for popular sports events! "
In addition to the contract renewal between the two major brands, another highlight of the press conference was the “Guest Forum” which featured in-depth discussions on the future development of badminton in China. The topics included badminton as a project for both competitive athletes as well as the general publics. Both TotalEnergies and Li-Ning are committed to leverage the championship to improve national fitness objectives, in addition to strengthening competitiveness of the sport within and outside China.
Renewal ceremony
Stephane DION, Managing Director of Total Lubricants China (left); Wei QIAN, CO-CEO of Li-Ning (right)
道达尔润滑油(中国)有限公司总经理 Stephane DION先生,李宁(中国)体育用品有限公司联席CEO钱炜先生
Ian LEPETIT, President of Total China Investment
道达尔(中国)投资有限公司总裁Ian LEPETIT先生
***Chinese Version***
道达尔能源与李宁续签三年赞助合同,引领中国羽毛球文化未来发展
2021年6月23日,北京. 道达尔能源携李宁宣布将双方自2017年起的成功合作关系延长3年。通过此次续约,道达尔能源继续成为“道达尔能源·李宁李永波杯3V3羽毛球赛”的冠名赞助商。
此次赛事发布会在北京李宁中心盛大举行,出席贵宾有:李宁(中国)体育用品有限公司联席CEO钱炜先生、羽毛球事业部总经理任茂成先生、羽毛球事业部市场总监李竹筠女士;道达尔(中国)投资有限公司总裁Ian LEPETIT先生、道达尔润滑油(中国)有限公司总经理 Stephane DION先生、油品零售业务副总裁范睿思先生、市场总监余陈鑫先生、财务总监衣伟娜女士、采购总监赵颖女士;羽毛球奥运冠军傅海峰、张宁、汪鑫、王琳等众多嘉宾,共同见证隆重的赛事发布仪式。
在评价本次重要的里程碑时,道达尔能源代表Ian LEPETIT先生表示:“道达尔能源始终支持羽毛球这一深受数亿中国人民喜爱的热门运动的发展。通过与李宁3V3羽毛球自2017年以来的合作,我们很高兴能支持中国羽毛球的发展,并推动这项运动在中国的普及。羽毛球运动的独特属性与我们的品牌承诺不谋而合,即为用户提供具有优异性能,精确性和创新力的润滑和移动出行解决方案。”
在现场,李宁代表钱炜先生回复到:“李宁集团一直致力于用运动感染激情,我们希望为羽毛球赛事贡献一份自己的力量,也希望为更多热爱运动的消费者提供专业性的支持。未来我们会坚持将这场赛事延续举办下去,让羽毛球运动为大家的生活带来更多更美好的经历和体验,感受羽毛球运动的魅力,未来也依然发自内心的希望大家能继续支持3V3赛事的发展和推广。”
除了两大品牌的合作续约以外,本次发布会另一大亮点为新增的嘉宾论坛环节,出席嘉宾们针对推动中国羽毛球运动的未来发展,进行了深度探讨。主题包括如何通过从羽毛球爱好者入手,将羽毛球运动发展成为从运动员到全民参与的健身项目。道达尔能源和李宁都致力于通过羽毛球比赛来促进全民健身,从而提升羽毛球运动在国内外的综合影响力。
李宁(中国)体育用品有限公司联席CEO钱炜先生
道达尔润滑油(中国)有限公司总经理 Stephane DION先生,李宁(中国)体育用品有限公司联席CEO钱炜先生
***
About Total Lubricants China
Total Lubricants (China) Co. Ltd. (TLC) is an affiliate of broad energy Group TotalEnergies. TLC has been a major supplier of lubricants in China for more than 20 years with headquarters in Shanghai. With over 510 employees, three lubricants production sites and an efficient supply chain in China, TLC is committed to serving our customers.
lubricants.totalenergies.cn
elf-lub.com.cn
About TotalEnergies
TotalEnergies is a broad energy company that produces and markets energies on a global scale: oil and biofuels, natural gas and green gases, renewables and electricity. Our 105,000 employees are committed to energy that is ever more affordable, clean, reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.
Total Lubricants China contacts
Media Relations : Yoyo CHEN | [email protected]
关于道达尔润滑油中国
道达尔润滑油(中国)有限公司是多元化能源集团-道达尔能源的一个分支机构。20多年来,道达尔润滑油中国一直是中国市场主要的润滑油供应商之一,总部设立在上海。我们在中国拥有510多名员工,通过旗下三个润滑油生产工厂和一个高效的供应链,致力于为我们的客户提供优质服务。
关于道达尔能源集团
道达尔能源是一家多元化能源公司,在全球生产和销售包括石油、生物燃料、天然气、绿色燃气、可再生能源和电力在内的能源产品。我们的105,000名员工致力于让更多的人享有更清洁、更平价、更可靠且更易普及的能源。我们的业务遍及全球130多个国家和地区。道达尔能源致力于以可持续发展为核心开展项目和运营,为促进人类福祉贡献自己的力量。
道达尔润滑油(中国)有限公司联系方式
媒体关系部:陈娴 | [email protected]