24/01/2024 Press release
Veolia, through its RECAPP service, and TotalEnergies in UAE join forces for first-of-its-kind recycling initiative of lubricant containers in Dubai
Dubai, January 24, 2024 – In a significant step towards boosting recycling capacities of the country, Veolia through its RECAPP service and TotalEnergies Marketing Middle East (TEMME) have forged a new partnership for a sustainability initiative to roll out an innovative recycling solution across TotalEnergies service centers in UAE.
As part of the partnership, Veolia through its RECAPP service will help TotalEnergies optimize its end-of-life product recovery and recycling process, enabling the company to contribute positively to the environment. This collaborative effort will involve recycling over 40,000 lubricant containers per year through shredding with oil containment separation process, followed by processing, grinding and transforming them to Recycled High Density Polyethylene (rHDPE) recycled plastics, ready as secondary raw material produced by eCyclex – a Dubai Municipality approved recycling facility. This initiative is first-of-its-kind in the automotive industry and aligns with TotalEnergies’ sustainable development approach.
Jérôme Viricel, General Manager of RECAPP at Veolia Near & Middle East, said: "We are thrilled to formalize this important partnership and launch our new recycling initiative. While utilizing RECAPP's years of expertise in the field, the initiative will further promote the recyclability of empty plastic lubricant containers sold by TotalEnergies' service center partners by helping to divert these containers from landfills and repurpose them in a new way, boosting broader recycling initiatives in the country. It’s an important step towards promoting sustainable practices and addressing environmental challenges in the UAE, particularly as the country observed 2023 as the Year of Sustainability and hosted COP28 two months ago.”
Thomas Vigneron, Managing Director at TotalEnergies Marketing Middle East, said: “As a responsible multi-energy company, TotalEnergies continuously strives to encourage the adoption of responsible waste management practices. With RECAPP, TotalEnergies aims to work with our network of service centers to promote a circular economy for plastics, optimize waste management in the region and align with the UAE Circular Economy Policy 2021 – 2031.”
The initiative is a pilot project, with plans to extend the concept to a larger array of service centers in the future. It contributes to global efforts on transformation toward circularity and closing the plastic loop. In particular, it contributes to UAE's efforts to curb plastic pollution. UAE recently launched an integrated program to monitor plastic waste in the marine and coastal environment of the country, and shall be imposing a nationwide ban on single-use plastic bags starting January 2024.
About TotalEnergies Marketing Middle East (TEMME)
TotalEnergies Marketing Middle East (TMME) is a fully owned subsidiary of TotalEnergies based in Dubai. It is active in manufacturing and marketing of the entire range of automotive, industrial, marine lubricants & greases in the entire Middle East and Central Asian regions. It also markets aviation fuels, special fuels and special additives to clean and enhance the performance of engines. TEMME is committed to the highest standards of quality, safety, health, and environment. Its mission is to provide the latest technology and highest services to the customers. www.totalenergies.ae
About the Marketing & Services division of TotalEnergies
TotalEnergies’ Marketing & Services business segment offers its professional and private customers a wide range of broad energy products and services—petroleum products, biofuels, charging and related services for electric vehicles, gas for road and maritime transportation—to support them in their mobility and help them reduce their carbon footprint. Every day, over 8 million customers visit our 16,000 service-stations all over the world. As the world’s number four in lubricants, we design and sell high-performance products for the automotive, industrial and maritime sectors. And to provide the best response to the needs of our B2B customers, we deploy our sales forces, our international logistics network and our diverse offering. We operate in 107 countries, where our 31,000 employees stand close to all of our customers.
TotalEnergies is a global multi-energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity. Our more than 100,000 employees are committed to energy that is ever more affordable, cleaner, more reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.
TotalEnergies on social media
Veolia group aims to be the benchmark company for ecological transformation. With nearly 220,000 employees worldwide, the Group designs and provides game-changing solutions that are both useful and practical for water, waste and energy management. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and replenish them. In 2021, the Veolia group provided 79 million inhabitants with drinking water and 61 million with sanitation, produced nearly 48 million megawatt hours and recovered 48 million tonnes of waste. Veolia Environnement (Paris Euronext: VIE) achieved consolidated revenue of 28,508 billion euros in 2021. www.veolia.com
RECAPP was launched by Veolia Near & Middle East, the benchmark company for ecological transformation, in November 2020 as the first recycling app in the UAE. It has now transformed into a holistic digital recycling solution for individuals and businesses, employing third-party carriers to collect several categories of small waste streams that are often poorly managed.
In addition, RECAPP by Veolia provides fully fledged recycling solutions that supports brand owners to highlight their sustainable commitment through custom-made brand programs where brands define the type of waste item to be collected and the number of recycling boxes or RVMs to be deployed in their stores or with retail partners where individuals can deposit their end-of-life products assigned to the brand program.
Over the years, RECAPP has grown into a community of over 56000 users, collecting more than 1000 tonnes of recyclables, including 34 million PET plastic bottles, 1 million of PET trays, 1 million aluminium cans, 1.5 million metal tins, and 1.8 million of home care and personal care containers. It has rewarded users with 65000 vouchers, built a portfolio of 18 reward partners, and helped reduce CO2 emissions by 2100 tonnes.
RECAPP is available on iOS and Google Play as Go RECAPP, and the B2B recycling service is available at www.gorecapp.com
RECAPP on social media:
- Sabaa Altaii
Tel: +971 4 709 50 37 | [email protected]
Veolia Near and Middle East Contacts
- Zineb Chaoudri, Communication Director : [email protected]
- Gambit Communications
Showkat Rather, Senior Account Manager – Sustainability and ESG
Tel: +971 (0) 55 137 8653 | [email protected]
The terms “TotalEnergies”, “TotalEnergies company” or “Company” in this document are used to designate TotalEnergies SE and the consolidated entities that are directly or indirectly controlled by TotalEnergies SE. Likewise, the words “we”, “us” and “our” may also be used to refer to these entities or to their employees. The entities in which TotalEnergies SE directly or indirectly owns a shareholding are separate legal entities. This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TotalEnergies SE nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise. Information concerning risk factors, that may affect TotalEnergies’ financial results or activities is provided in the most recent Registration Document, the French-language version of which is filed by TotalEnergies SE with the French securities regulator Autorité des Marchés Financiers (AMF), and in the Form 20-F filed with the United States Securities and Exchange Commission (SEC).