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24/09/2021 Press release

TotalEnergies is Official Title Sponsor of BWF Major Championships until 2025

totalenergies and bwf members holding certificates

Singapore / Paris, 24 September 2021

TotalEnergies and the Badminton World Federation (BWF) announced today the renewal of their partnership for another five years until 2025.

TotalEnergies will continue to be the title sponsorship partner of BWF Major Championships including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. Under the agreement, TotalEnergies will also be the Official Energies Partner and Official Lubricants Partner.

From 2021-2025, the TotalEnergies BWF Major Championships will be hosted in China, Denmark, Finland, France, Japan, Spain and Thailand.

“TotalEnergies is delighted to extend our long-standing partnership with BWF. Since 2015, this partnership has supported the growth of the badminton sport even amidst the recent Covid-19 challenges,” said Ting Wee LIANG, President, TotalEnergies Asia Pacific & Middle East, Marketing & Services. “The partnership with BWF is an opportunity for us to present TotalEnergies’ broad energy profile to a wider audience. Performance, Precision and Endurance are key attributes of badminton and they also reflect well TotalEnergies’ brand promises for our products and services, including lubricants and mobility solutions. We hope to encourage more to experience these attributes by participating in this exciting sport!”

BWF Secretary General Thomas LUND said: “Establishing and maintaining long-term partnerships is essential to the BWF being able to preserve and harness the future relevance of badminton. Without this special relationship that we have with TotalEnergies, especially in Asia, we are unable to host such elite Major Championships and build badminton as the leading global sport that it is. Covid-19 has certainly impacted the sport and our ability to deliver some of our programs but having TotalEnergies on board through this difficult period and into the future has us well positioned to continuing making badminton accessible to as many people as possible. We thank TotalEnergies for this partnership and we look forward to achieving many great things together in the coming years.”

BWF’s core goal is to deliver sustainable, world-class badminton programs as it strives to give every child a chance to play for life, whilst allowing all to embrace a positive sporting spirit and a healthy lifestyle.

Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever.

This agreement was brokered by BWF’s long-term commercial partner, Infront Sports & Media.

Under the sponsorship renewal, TotalEnergies has naming rights on the following:

2021

TotalEnergies BWF World Championships (Huelva, Spain)

2022

TotalEnergies BWF Thomas and Uber Cup Finals (Bangkok, Thailand) and TotalEnergies BWF World Championships (Tokyo, Japan)

2023

TotalEnergies BWF Sudirman Cup Finals (Suzhou, China) and TotalEnergies BWF World Championships (Copenhagen, Denmark)

2024

TotalEnergies BWF Thomas and Uber Cup Finals (China)

2025

TotalEnergies BWF Sudirman Cup Finals (China) and TotalEnergies BWF World Championships (Paris, France)

 

新加坡/巴黎,2021年9月24日。道达尔能源与世界羽联于今日宣布延续双方合作伙伴关系五年至2025年。

道达尔能源将继续担任世界羽联主要锦标赛的冠名赞助商,包括世界羽联世界锦标赛、世界羽联汤姆斯杯和尤伯杯总决赛以及世界羽联苏迪曼杯总决赛。根据协议,道达尔能源还将成为官方能源以及润滑油的合作伙伴。

2021年至2025年,道达尔能源世界羽联主要锦标赛将在中国、丹麦、芬兰、法国、日本、西班牙以及泰国举行。

“道达尔能源很高兴与世界羽联延续双方长久以来的合作关系。自2015年以来,即使在近年新冠疫情蔓延的情况下,我们依然支持着羽毛球运动的发展。与世界羽联合作提供我们机会向更广泛的群体展示道达尔能源多样化的能源产品。“表现力、 精准度和持久力”是羽毛球运动的关键属性,这也很好地反映了道达尔能源对提供可靠的能源产品、润滑油以及移动出行方案的承诺。我们希望能鼓励更多的人通过参与这项激动人心的运动,更加充分地体验这些特性!” 道达尔能源营销与服务亚太及中东区总裁梁定伟说道。

世界羽联秘书长托马斯·伦德说:“ 建立和维持长期的合作伙伴关系让世界羽联能更好地发展羽毛球运动。如果没有道达尔能源这样重要的合作伙伴,尤其是在亚洲,我们就无法举办重要的国际赛事,也无法将羽毛球发展成世界领先的运动。2019年新冠疫情无疑对羽毛球运动造成了影响,让我们难以开展一些项目。在道达尔能源的支持下我们度过了这个艰难的时刻,并让我们有机会在未来让尽可能多的人享受羽毛球这项运动。我们感谢道达尔能源的支持,期待在未来的时间里共同实现更多远大目标。”

世界羽联的核心目标是提供可持续的、世界级的羽毛球项目。努力为每个孩子创造参与这项运动的机会,同时让所有人都拥有积极的运动精神和健康的生活方式。

自2015年以来,羽毛球运动取得了前所未有的发展。全球有3.39亿活跃参与者,7.35亿支持者,拿起羽毛球拍的年轻人比以往任何时候的都多。

该协议由世界羽联的长期商业合作伙伴盈方体育传媒促成。

在与世界羽联续约之后,道达尔能源拥有以下赛事的冠名权:

2021

道达尔能源世界羽联世界锦标赛(西班牙,韦尔瓦)

2022

道达尔能源世界羽联汤姆斯杯和尤伯杯总决赛(泰国,曼谷)以及道达尔能源世界羽联世界锦标赛(日本,东京)

2023

道达尔能源世界羽联苏迪曼杯总决赛(中国,苏州)以及道达尔能源世界羽联世界锦标赛(丹麦,哥本哈根)

2024

道达尔能源世界羽联汤姆斯杯和尤伯杯总决赛(中国)

2025

道达尔能源世界羽联苏迪曼杯总决赛(中国)以及道达尔能源世界羽联世界锦标赛(法国,巴黎)

 

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About TotalEnergies
TotalEnergies is a broad energy company that produces and markets energies on a global scale: oil and biofuels, natural gas and green gases, renewables and electricity. Our 105,000 employees are committed to energy that is ever more affordable, clean, reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.

 @TotalEnergies        TotalEnergies           TotalEnergies            TotalEnergies

关于道达尔能源
道达尔能源是一家在全球范围内生产和销售能源的综合性能源公司,包括石油和生物燃料、天然气和绿色气体、可再生能源和电力。我们的10.5万名员工致力于为尽可能多的人提供更廉价、更清洁、更可靠和更容易获得的能源。道达尔能源公司在130多个国家开展活动,将可持续发展作为其项目和业务的核心,为全世界的人们作出贡献。

About BWF
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July 1934, before being rechristened the Badminton World Federation in 2006.

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

BWF has its headquarters in Kuala Lumpur, Malaysia, with 196 Member Associations worldwide.

Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.

Websites: www.bwfbadminton.com and www.bwfcorporate.com
Facebook: https://www.facebook.com/bwfbadminton

关于世界羽联
世界羽联是由国际奥委会(IOC)和国际残奥委员会(IPC)认可的羽毛球运动国际管理机构。世界羽联原名国际羽毛球联合会(IBF),成立于1934年7月5日,2006年更名为世界羽毛球联合会。

世界羽联的宗旨和目标是在世界范围内规范的促进、发展以及普及羽毛球运动,并以最高的水准组织、指挥和举办国际赛事。

世界羽联的愿景是让羽毛球成为一项全球领先的体育运动,让每个孩子都有参与的机会。它的使命是领导和激励所有利益相关者,通过激动人心的运动提供娱乐,带给粉丝最好的体验。创建创新的、有影响力的和可持续的发展倡议。

世界羽联总部设立在马来西亚吉隆坡,在全球拥有196个会员协会。

保罗·埃里克·霍耶是世界羽联主席,托马斯·伦德是世界羽联秘书长。

微博: www.bwfbadminton.com and www.bwfcorporate.com 脸书: https://www.facebook.com/bwfbadminton

About Infront
Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of around 1,000 experts working from 44 offices across 17 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports www.infront.sport

关于盈方体育传媒
盈方是万达体育集团旗下的一家公司,将体育迷和消费者与大型体育赛事联系在一起,为赛事或商业合作伙伴提供成功所需的一切。盈方拥有来自全球17个国家44个办事处的约1000名专家团队,能够应对任何挑战——无论是创新的数字解决方案、世界级的活动运营、国际媒体权利分配、赞助销售和激活,还是前沿的媒体制作。盈方总部位于瑞士。

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