TotalEnergies BWF Sponsorship
TotalEnergies has been the Title Sponsor and the Official Energies Partner of the Badminton World Federation (BWF) Major events since 2015. This includes the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals.
Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever.
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The partnership with BWF is an opportunity for us to present TotalEnergies’ broad energy profile to a wider audience. Performance, Precision, and Endurance are key attributes of badminton and they also reflect well TotalEnergies’ brand promises for our energy, lubricants, and mobility solutions. We hope to encourage more to experience these attributes by participating in this exciting sport!
TotalEnergies Badminton Sponsorship Videos
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With a key focus to promote the Quartz lubricants range in lieu of the badminton sponsorship, TotalEnergies’ iconic ROBOTQUARTZ transforms into a modern and energetic badminton player to showcase a breakthrough performance on the court.